BRAND 
INDENITY

MUDMADE is a celebration of origin, craft, and culture. Rooted in the earth and inspired by heritage, the brand champions authenticity through natural textures, grounded tones, and a raw visual aesthetic. It speaks to those who find beauty in imperfection.

A bold yet minimal brand identity was developed using handmade-inspired type, organic shapes, and a warm, earthy palette. Mockups were created to visualise the brand across digital and physical touchpoints, showcasing how the identity flows across packaging, print, and product.